San Diego Arts & Culture

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Known as the Smithsonian of the West, Balboa Park hosts an incredible concentration of arts and culture offerings including 17 museums and performing arts venues. San Diego is also home to two Tony® Award-winning theaters, historic sites, public art, music venues, dance performances, film festivals, galleries, missions and much more to explore

Dance in San Diego

San Diego has long had a diverse and rich dance scene. You’ll find classical, contemporary, ballet, modern jazz, hip-hop, and ethnic as our acclaimed dance companies provide a wide spectrum of movement, choreography and truly innovative performance. San Diego dancers are eager to step outside the studio to present dance in unusual places.

From site-specific performances on the trolley, to hip-hop in the streets, San Diego knows how to dance.

Dance Place San Diego at NTC Promenade, together with various presenting organizations, brings high-quality national and international companies to San Diego. There’s hardly a weekend that goes by without an exciting dance performance on a local stage, or at a theater or neighborhood festival.

Those looking to move and groove themselves will find plenty of places throughout San Diego. Nightclubs in the Gaslamp Quarter are plentiful with celebrity DJs and live bands keeping the high-energy crowds on the dance floor. And if you want to dance in flip flops and shorts, bars and clubs along Pacific Beach’s Grand and Garnet Avenues offer a lively, laid back atmosphere.

For a dinner and dance package, try Humphrey’s Backstage Live on Shelter Island, which offers dinner packages, a 30-day calendar of live music, and plenty of room on the dance floor.

Whether you’re looking to be inspired, entertained or participate in the art of dance, you’ll find it in San Diego.


Visual Art Festivals

From a broad showcase of local artists at the ArtWalk festivals in Little Italy and Point Loma’s Liberty Station, to the annual gathering of leading contemporary galleries from around the world at the Art San Diego Contemporary Art Fair, San Diego celebrates the best of the best in visual art throughout the year

Culinary Festivals

California’s Beach City is home to exciting restaurants, boutique wineries and world-class breweries. Enjoy the region’s topnotch culinary spots at discounted prices during the bi-annual San Diego Restaurant Week (January and September), or get a taste of the quality craft beer made in the region during San Diego Beer Week.

Film Festivals

Film buffs and movie lovers visiting San Diego will find exciting film festivals devoted to a range of genres. From Italian, Asian, Jewish and Latin film festivals, to the annual San Diego International Film Festival, there is something for every movie-goer to enjoy and discover.

Seasonal Festivals

Seasonal celebrations enliven the city each year from Mardi Gras, St. Patrick’s Day, and Halloween parties in the Gaslamp Quarter, to Cinco de Mayo in Old Town. When summer rolls around, the sprawling San Diego County Fair kicks off the season, while the holidays spark some of the city’s most unique festivals, starting with the stunning San Diego Parade of Lights held on the San Diego Bay. During December Nights, the largest community festival in the county, Balboa Park is transformed into a winter wonderland with lights, decorations and seasonal festivities. You won’t be disappointed if you choose to spend any of your holidays in San Diego.


San Diego’s lively local music scene kicks into high gear during street festivals, with live music filling the air in neighborhoods across the county. There are jazz festivals, Gator By The Bay, and the San Diego Symphony’s Bayside Summer Nights series where performances are held under the sun and stars along San Diego’s Big Bay. KAABOO San Diego Del Mar hosts a yearly three-day festival of rock-n-roll headliners, artists and libations in the fall, and CRSSD comes to San Diego in the spring and fall with an impressive EDM-heavy music lineup. If you appreciate good music and enjoy outdoor festivals, the combination thrives throughout San Diego County.


Summer means Shakespeare at the Old Globe Theatre in Balboa Park. Modeled after Shakespeare’s Old Globe in London, it’s a fitting host to the yearly Shakespeare festival, which offers three dynamic productions in nightly rotation, staged in an outdoor theater set in a glorious eucalyptus grove.

Pride Festival

Every July, the San Diego neighborhood of Hillcrest lights up with the colorful Pride Parade and Festival, for the largest LGBT celebration in the city.

Fleet Week

San Diego pays tribute to the military with a variety of events each fall, including a parade of ships and the MCAS Miramar Air Show.

History and Heritage

From its Native American roots and Spanish Missionary heritage, to cultural milestones and military influence, San Diego’s role and contribution in shaping the region, the country and the world can be found when exploring its complex and fascinating history.

In the Beginning

For an overview of San Diego’s beginning, start at Old Town State Park. Known as the birthplace of California, Old Town features 17 museums and historical site where visitors can learn about the first settlements in California and explore original structures built in the 1800s.

For a comprehensive look at San Diego’s history, head over to Balboa Park and the San Diego History Center located along the Prado. And history buffs will not want to miss a trip to the Cabrillo National Monument, where Juan Rodriguez Cabrillo stepped into history as the first European to set foot in California in 1542. From this vantage point you’ll also enjoy sweeping views of the Pacific Ocean and San Diego’s dramatic skyline.

And no trip to San Diego would be complete without a walk through the historic Gaslamp Quarter. Begin your journey back in time at the Gaslamp Museum at the Davis-Horton House and discover how San Diego’s colorful past mixes with the hustle and bustle of today’s modern city. The Museum also offers self-guided and guided walking tours designed for both adults and children, and even a ghost tour!

If you like your history with a dose of celebrity, Coronado and the Hotel del Coronado should be on your radar. Built in 1888, and sporting its signature red turret roofs and wedding cake trim, this San Diego landmark has a colorful history filled with luminary guests including movie stars, national heroes, presidents, royalty and a resident ghost.

California’s Missions in San Diego

To kick off your exploration of San Diego’s missions, head a few miles inland to the Presidio Park to visit the Junipero Serra Museum, which showcases California’s first mission, the Presidio (fort), and the story of the Kumeyaay Indians, the area’s original inhabitants. Further North is the Mission Basilica San Diego de Alcala, considered the mother of the 21 missions that line the California coast as it was the first to be built. At the tip of San Diego’s North County, in the community of Oceanside, you’ll find the Mission San Luis Rey de Francia established in 1798. It’s called the King of the Missions since it’s the largest in California.

Military Pride

For an exhilarating lesson in San Diego’s military history, head over the USS Midway Museum, and step aboard one of America’s longest-serving aircraft carriers. Roam through the ship and 25 restored aircraft. Feel the surge of patriotism and pride for America’s military service members as you experience what 225,000 Midway sailors felt aboard this “city on the sea.” Check out more than 30 historical aircraft from World War II to present day on display at the Flying Leatherneck Aviation Museum. Visitors can also enjoy Open Cockpit Days and catch a glimpse of the most advanced modern-day aircraft overhead due to the museum’s location next to Marine Corps Air Station.

Old West Out East

A great day trip for families is San Diego’s East County community of Julian. Founded as a gold town and stage coach stop, several real mines still exist that welcome visitors to explore and even pan for gold. The quaint mountain town is also well known for its apple orchards and delicious home-made apple pie.

Surf History

If you want to experience the golden age of California’s surf and car culture, take a nostalgic car ride with the top down along the coast on Historic Highway 101, otherwise known as Coast Highway. The landscape around the roads may have changed, but the Pacific blue surf still remains, with surfers, kayakers, paddle boarders and boaters enjoying the cool Southern California waves every day of the year. Be sure to stop by the California Surf Museum in Oceanside to learn about how the sport transformed the Southern California lifestyle, and continues to shape and influence the region’s culture today.

Museums & Galleries

From the fine arts, including classical, contemporary and folk art, to science and natural history, San Diego’s museum and galleries world offers an abundance of experiences. Wherever your interest may lie, you’re sure to find a collection that will provide you with deeper insight, engagement and inspiration. It’s no wonder USA Today has called San Diego “One of America’s most creative cities.”

Balboa Park

Often referred to as the “Smithsonian of the West,” Balboa Park is the largest urban park with cultural institutions in the United States. 17 museums devoted to topics as varied as anthropology, art, aviation, natural science and technology are spread throughout the pristine gardens and historic Spanish Colonial architecture in Balboa Park.

Old Town San Diego State Historic Park

Considered the “birth place” of California, Old Town San Diego State Historic Park gives visitors a glimpse into San Diego’s colonial period from 1821-1872. Many of the historical sites and museums in this neighborhood have free admission. Over a hundred shops and boutiques line the streets, along with plenty of restaurants. At the center of Old Town is the Whaley House Museum Complex, which consists of five historic buildings, the most famous of which is the Whaley House, the most haunted house in the country according to the Travel Channel’s “America’s Most Haunted.”

View a rare original stagecoach at the Wells Fargo Museum, see a scale model of 19th century Old Town at the reconstructed Robinson-Rose House, and tour the Black Hawk Livery & Blacksmith, the first public schoolhouse in San Diego. Casa de Estudillo is considered one of the finest adobe haciendas in the state. Up the hill you’ll discover Heritage Park, a 7.8 acre county park where seven Victorian homes have been relocated and now house shops, bed and breakfasts, and the Serra Museum, site of California’s first mission and fort.

Museums for Children

While most of the museums are child-friendly, a few cater specifically to children. The Fleet Science Center in Balboa Park brings science to life with hands-on experiments that are sure to engage your child’s inquisitive mind. Also in Balboa Park you’ll find the San Diego Model Railroad Museum with an interactive Lionel train layout for children. The New Children’s Museum in downtown San Diego and the Children’s Discovery Museum in Escondido bring art and discovery to life with fun interactive activities, craft projects, and inventive play areas. Recent exhibits at the New Children’s Museum have explored issues like recycling and food sustainability through child-focused art and craft projects. Many of these museums have toddler areas as well so the littlest ones can join in all the fun.

On the Water

The USS Midway Museum, named one of the top museums in the country by Trip Advisor, invites the public to learn about America’s longest-serving aircraft carrier with 35 exhibits and tours exploring its rich 47-year history. Many of the story-telling docents are veterans who served aboard the carrier. The floating Maritime Museum of San Diego features one of the finest collections of historic ships in the world, including the Star of India, the oldest active sailing ship.

Arts District Liberty Station

This unique gathering place within 360 waterfront acres of the former Naval Training Center features historic Spanish Colonial Revival architecture, vast landscaped open spaces and plenty of free parking. ARTS DISTRICT Liberty Station is a destination where visitors and locals can stroll the 100 park-like acres, discover something new each time and make lasting memories. Many of the 38 historic buildings are now bursting with authenticity, heritage, creativity, and innovation. Always changing and evolving, ARTS DISTRICT is a place to create, connect, learn, shop, dine, meet, explore and buy local art.

Live Music Scene

When it comes to live music, San Diego rocks it as a prime tour stop and home to impressive local talent. From the central city, up to North County and to the east, dozens of venues in all shapes and sizes host everything from acoustic folk and intimate shows to A-list rock-n-roll and big-production, elaborately choreographed pop. Not to mention, the city welcomes music festivals galore.

The underground, independent music scene in San Diego also thrives, with clubs throughout the city hosting nightly shows. For more than 25 years, The Casbah in Midtown has been a prime spot to see up-and-coming acts. And just a little to the east in City Heights, the neighboring Soda Bar and SPACE have a similarly impressive calendar of shows.

In Downtown and North Park, respectively, the historic Copley Symphony Hall, home to the San Diego Symphony, and Observatory provide a picturesque backdrop for crowd-pleasing headliners. Belly Up in Solana Beach and Music Box in Little Italy offer the best chance to see big names in a small intimate setting. And on Shelter Island, Humphreys Concerts by the Bay pairs live music with a gorgeous waterfront view, not to mention dinner and hotel packages.

Even on college campuses, it’s easy to find a great place to see a show. The Open Air Theatre can be found in the center of San Diego State University’s campus, and hosts big-name touring bands throughout the year. Or for a more intimate experience, grab a cup of coffee and get comfortable at The Loft at UCSD.

From stadium-filling touring acts to local bands in neighborhood bars, there’s something for every music fan in San Diego.


Whether you call it “Broadway-West” or the “West Coast’s West End,” San Diego has earned its reputation as a premiere destination for theater. In fact, San Diego has produced and sent more shows to Broadway than any other city in America. The hit musical “Jersey Boys,” which won multiple Tony Awards and has been on Broadway since 2005, came to life on a stage at the La Jolla Playhouse. It’s exciting to think that you could see a show while visiting this city, and then see it in Broadway lights in the years to come.

The Old Globe in Balboa Park is also a powerhouse theater, sending more than 25 plays to Broadway. Shows at The Old Globe range from comedic modern performances to classic, beloved Shakespearean dramas.

There are over 150 stages here – including two Tony® Award-winning theaters – where audiences can experience the immense pleasures of live performance. With genres as diverse as the venues, on any night, you could choose between a rollicking musical, a thought-provoking drama, a witty comedy, or a bold, challenging work in an intimate setting. There’s something for every visitor in this theatrically-rich city. Head to downtown to check out San Diego Theatres — the Balboa Theatre and Civic Theatre — for diverse productions ranging from historic dramas to modern comedies.

Many shows are available at half-price through San Diego’s answer to New York’s TKTS booth: ARTS TIX. You can order tickets online at or visit the box office which is conveniently located downtown at Horton Plaza.

Whether it’s the summer outdoor Shakespeare festival in beautiful Balboa Park, a sing-along musical at downtown’s Lamb’s Players, or a daring drama at the La Jolla Playhouse, put some drama into your San Diego trip, and get ready to be dazzled!

The DigiMarCon Difference

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DigiMarCon is the Largest Digital Marketing, Media and Advertising Conference & Exhibition series in the world, with annual events held in all continents (North America, Latin America, Europe, UK, Asia Pacific, Middle East and Africa) in 13 countries (United States, Canada, Australia, New Zealand, United Kingdom, Ireland, Netherlands, Spain, Brazil, Singapore, India, United Arab Emirates and South Africa), across 33 cities (New York, Philadelphia, Boston, Toronto, Vancouver, Montreal, Houston, Dallas, Chicago, Los Angeles, San Francisco, Seattle, Washington DC, New Orleans, Atlanta, Detroit, Miami, Denver, San Diego, Phoenix, Las Vegas, Honolulu, London, Dublin, Amsterdam, Barcelona, Johannesburg, Cape Town, Dubai, Sydney, Auckland, Singapore and Sao Paulo). All DigiMarCon Events can be attended in-person or online. Wherever you are located there is a regional DigiMarCon event nearby you can attend.

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DigiMarCon Conferences are held in top luxury 5-star event venues across the world such as; Royal Caribbean Cruise Ships, Olympic Stadiums, Marina Bay Sands Expo & Convention Centre and Wynn, JW Marriott, Marriott Marquis, Hyatt Regency, InterContinental, The Westin, Renaissance, Hilton, Conrad, W, Sheraton, Loews and Sofitel Hotel properties. Discount hotel room rates at each venue hotel means no hassle getting to and from the venue each day.

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Building relationships matter! At DigiMarCon Conferences we have more networking breaks on our program than others. On average there are 8 Networking breaks at each event giving delegates ample opportunities in a relaxed atmosphere to meet others over the 2-days at the event; from 1-hour round table networking luncheons to 3-hour dinner receptions. These networking breaks are set in picturesque locations to facilitate memorable experiences while fostering new relationships. Such experiences include enjoying cocktails and the Sunset over the Pacific Ocean on a private Ocean Terrace in Santa Monica, to being on the Sydney Olympic Stadium playing arena at night enjoying cocktails under the lights, to dining at the 360 Revolving Restaurant at the top of the CN Tower in Toronto for a Dinner Reception, enjoying cocktails on a private promenade overlooking Times Square in New York City, or having fun at the Dazzles Night Club onboard the Royal Caribbean Oasis of the Seas for a Farewell Party, etc.

Industry Thought Leaders from Leading Brands

DigiMarCon Keynotes, Panels and Master Classes are facilitated by the foremost thought leaders in the industry, from celebrity social media influencers to CMO’s from the largest Fortune 500 company brands that are disrupting the digital marketing, media and advertising industry, such as Google, Facebook, Microsoft, Amazon, Oracle, Adobe, eBay, Netflix and more. All presentations are pitch-free, and include actionable takeaways, case studies, strategies and tactics, ready to be applied when back in the office.

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At DigiMarCon Conferences you are never ‘left in the dark’…. literally, in a large room far away from the stage and speakers, crushed in tight theater seating, without even a table, while sitting in the dark. At DigiMarCon all delegates have premium meeting space in luxurious ballroom well-lit spaces, with comfortable seating with table enabling delegates to use their laptop to take notes with ample charging facilities onsite in a comfortable space to learn and thrive. All tables are situated close with direct view of the stage.

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DigiMarCon Conferences are affordable to attend, from single-day event passes up to two-day VIP options at a fraction of the cost of other industry events. We offer significant discounts for early bird registrations. Additionally, on top of time-limited discount pass rates, because budgets are tight, we want to make sure all groups have a chance to attend DigiMarCon. For government employees, students, academic, startups, non-profit organizations and teams, we offer generous discounts off the prevailing registration price.

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Attend DigiMarCon and you become part of the show! DigiMarCon Conferences tap into the talent of the room, drawing from the knowledge and experience of the professionals in the audience. All DigiMarCon events include regular interactive question and answer sessions with speakers and the audience ideal for collaboration, audience polls, along with ice-breaker and group exercises, steered by charismatic Emcees.

Meet the Speakers in Person

DigiMarCon Conferences put you right up and close with the speakers giving you the opportunity to meet these social media influencers which you follow in person. Speakers are never hidden in private speaker rooms away from the audience, they are in the auditorium sitting right beside you and participating.

Exceptional Customer Service

Attending a conference is a well-researched decision. There are many factors to consider such as location, time, venue, cost, speakers, content, etc. At DigiMarCon our results-obsessed Customer Service team are at your service before, during and after the event to help with your needs. It’s at the core of what we do — it drives our business. Offsite, we are ready to assist you via phone, ticket or chat. Onsite at our Conferences, friendly DigiMarCon staff serve as your hosts. They welcome your input and are happy to assist you.

TECHSPO Technology Expo

At all DigiMarCon Conferences is the co-located exclusive event TECHSPO Technology Expo, which showcases the new generation of technology and innovation, including; AdTech, MarTech, Internet, Mobile and SaaS technologies. Be inspired, amazed and educated on how these evolving technologies will impact your business for the better. Unlimited Access to TECHSPO Technology Expo is included with all DigiMarCon passes.

On Demand Library Access

DigiMarCon All Access & VIP Passes include a 12-month on demand access to hundreds of hours of DigiMarCon speaker keynotes, panels and master class presentations from recent DigiMarCon Conferences, including videos, slide decks and key takeaways, available on demand so you can watch what you want, when you want.

The Largest Digital Marketing, Media & Advertising Community

Attendees of DigiMarcon Conferences gain membership to an exclusive global Digital Marketing, Media and Advertising Community of over 500,000 worldwide subscribers to our award-winning digital marketing blog and over 100,000 members to the International Association of Digital Marketing Professionals (visit This global community comprises of innovators, senior marketers and branders, entrepreneurs, digital executives and professionals, web & mobile strategists, designers and web project managers, business leaders, business developers, agency executives and their teams and anyone else who operates in the digital community who leverage digital, mobile, and social media marketing. We provide updates to the latest whitepapers and industry reports to keep you updated on trends, innovation and best practice digital marketing.

Safe, Clean & Hygienic Event Environment

The events industry has forever changed in a world affected by COVID-19. The health and safety of our guests, staff and community is our highest priority and paramount. The team at DigiMarCon is dedicated to ensuring a great experience at our in-person events, and that includes providing a safe, clean and hygienic environment for our delegates. Some of the key areas we have implemented safe and hygienic measures include;

  • Limiting Venue Capacities to allow for Social Distancing
  • Health and Safety Protocols
  • Safe Food and Beverages and Food-handling
  • Sanitation Stations with Hand Sanitizer and Wet Wipes Dispensers
  • Sanitation and Disinfection of Common and High-Traffic Areas
  • Physical Distancing Measures Between Attendees
  • Social Distancing Room and Seating Configurations
  • Non-Contact Thermal Temperature Scanning

Hybrid Events: Attend In-Person or Online

DigiMarCon has always been industry leaders of the Hybrid Event experience for years (a hybrid event combines a "live" in-person event with a "virtual" online component), no one needs to miss out on attending our events. Each DigiMarCon Conference can be attended in-person (with a Main Conference, All Access or VIP Pass) or online (with a Virtual Pass) giving attendees a choice for the experience they want to have. Attending virtually by viewing a Live Stream or On Demand enables participation by people who might be unable to attend physically due to travel or time zone constraints or through a wish to reduce the carbon footprint of the event. If you would like to meet the speakers, network with fellow marketing professionals at refreshment breaks, luncheons and evening receptions, check out the latest Internet, Mobile, AdTech, MarTech and SaaS technologies providers exhibiting then it is highly recommended to attend DigiMarCon in-person. As the largest Digital Marketing, Media and Advertising Conference series with events in 33 international cities worldwide, across 13 countries, there is bound to be a DigiMarCon Event near you to attend in-person if you can.

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